Training may not be the answer to improving
an individual's effectiveness.
Often sales people and managers need
someone to help them develop their skills in the field, to
put theory into practice in a live environment and to give
them objective feedback.
Sometimes it can be advantageous if the
coach is not the 'boss', individuals may respond in a more
open manner to someone outside the organisation allowing
the coach to understand the real issues involved.
Good coaching starts with gaining the trust
and respect of the individual. Coaching brings new ideas
and perspectives to the individual, it allows you to work
with someone on very specific aspects of their performance.
Jon Howarth from the Wigwam Company has
many years experience as a sales person, Sales Manager and
as a Sales Coach to many individuals and teams in a variety
of industries from IT through to Engineering and
His style is straightforward with no magic
answers but advocating best practice by doing the right
things at the right time.