canít differentiate our product or service then weíll be
selling on price which leads us down the slippery
lost margin and devalues our offering.
booster is designed to tackle the issue of how we build
value through selling benefits which helps maintain our
margins and the way the market views our products and
Understanding the difference between a Feature, Advantage
and a Benefit.
Selling Benefits not Features.
Matching FABís to the prospectís needs.
Understanding the real purpose of questioning technique
and how to use the results of that skill
Selling not telling
Understanding the Key Benefits and
Unique Selling Points of
Guiding the customer towards your USPís
Your team should leave this session
confident that they are able to sell the benefits of your
products and services.
If you would like to discuss your requirements
further please call Jon Howarth on 01604 883541.
For an informal discussion
please call 01604 883541
£995* for full-day
(fees are per course
not per person)
*training room to be provided
by purchasing company ,excludes agreed travelling/accommodation
Sales Wigwam is
a member of The Wigwam Company ©
Other services provided by the Wigwam Company include
UK headhunter (People Wigwam) and
exhibition training (manning the stand)