Selling Benefits

If we canít differentiate our product or service then weíll be selling on price which leads us down the slippery slope of lost margin and devalues our offering. 

This booster is designed to tackle the issue of how we build value through selling benefits which helps maintain our margins and the way the market views our products and services.

  • Maintaining value through benefits.

  • Understanding the difference between a Feature, Advantage and a Benefit.

  • Selling Benefits not Features.

  • Matching FABís to the prospectís needs.

  • Understanding the real purpose of questioning technique and how to use the results of that skill

  • Substantiating benefits

  • Prioritising benefits

  • Selling not telling

  • Understanding the Key Benefits and Unique Selling Points of your offering.

  • Guiding the customer towards your USPís

Your team should leave this session confident that they are able to sell the benefits of your products and services.

If you would like to discuss your requirements further please call Jon Howarth on 01604 883541.



For an informal discussion please call 01604 883541


Sales Boosters:
£695* for half-day
£995* for full-day

(fees are per course not per person)

*training room to be provided by purchasing company ,excludes agreed travelling/accommodation expenses


Sales Wigwam is a member of The Wigwam Company © 2004
Other services provided by the Wigwam Company include UK headhunter (People Wigwam) and exhibition training (manning the stand)