Manning the Exhibition Stand

I'm sure that you've attended exhibitions where the staff didn't measure up to the investment in the stand. If you've ever been ignored, hounded, made to feel uncomfortable and not followed up properly; then you'll know exactly what we mean.

Whether the people staffing the exhibition stand are sales or non-sales people you want to ensure that all your team project a professional, consistent image of your business that maximises the selling opportunity.

Our programme is an interactive session covering the essential elements of successful exhibiting:

  • Preparation - setting personal objectives for the event, pre-exhibition activity.
  • Using the exhibition to develop key customer relationships in existing and prospective accounts.
  • Organisation - team briefings, know your role.
  • Stand etiquette - body language, voice and appearance.
  • Making initial contact.
  • Logging enquiries.
  • Qualifying - who to spend your time with.
  • Getting them hooked.
  • Dealing with opposition.
  • Effective follow up.

Your team should leave this session confident that they can work your stand professionally and effectively without making an exhibition of themselves!

If you would like to discuss this exhibiting training booster further please call Jon Howarth on 01604 883541.



For an informal discussion please call 01604 883541


Sales Boosters:
£695* for half-day
995* for full-day

(fees are per course not per person)

*training room to be provided by purchasing company ,excludes agreed travelling/accommodation expenses


Sales Wigwam is a member of The Wigwam Company 2004
Other services provided by the Wigwam Company include UK headhunter (People Wigwam) and exhibition training (manning the stand)