Manning the Exhibition Stand
I'm sure that you've attended exhibitions where
the staff didn't measure up to the investment in the stand. If you've ever been
ignored, hounded, made to feel uncomfortable and not followed up properly; then
you'll know exactly what we mean.
Whether the people staffing the exhibition stand are
sales or non-sales people you want to ensure that all your team
project a professional, consistent image
of your business that maximises the selling opportunity.
Our programme is an interactive session
covering the essential elements of successful exhibiting:
- Preparation - setting personal
objectives for the event, pre-exhibition activity.
- Using the exhibition to develop key customer
relationships in existing and prospective accounts.
- Organisation - team briefings, know your role.
- Stand etiquette - body
language, voice and appearance.
- Making initial contact.
- Logging enquiries.
- Qualifying - who to spend your time with.
- Getting them hooked.
- Dealing with opposition.
- Effective follow up.
Your team should leave this session confident
that they can work your stand professionally and effectively without making an
exhibition of themselves!
If you would like to discuss this exhibiting training
booster further please call Jon Howarth on 01604 883541.