Account Development

Your team have done a good job in closing new business, however you feel that your existing accounts are not being developed as well as they might be, as the team go in search of more new business.

Experience tells you that 80% of business comes from 20% of your customer base, and it's five times easier to sell to an existing customer than to a find a new one. You feel your team need a boost.

The Account Development Booster is designed to convey the essential elements of developing your existing client base through a fun interactive workshop, the programme covers:

  • Prioritising your accounts - which have the potential for more profitable business?
  • Planning - setting objectives for account development, what are you trying to achieve?
  • Strategy - creating a development strategy for each individual account.
  • Account development techniques - networking skills, cross selling opportunities, identifying real needs.
  • Creating a partnership - becoming more than just a supplier and locking out the competition.

Your team should leave this session with a good understanding of the steps involved in account development.

If you would like to discuss running an Account Development Booster please call Jon Howarth on 01604 883541.



For an informal discussion please call 01604 883541


Sales Boosters:
£695* for half-day
995* for full-day

(fees are per course not per person)

*training room to be provided by purchasing company ,excludes agreed travelling/accommodation expenses


Sales Wigwam is a member of The Wigwam Company 2004
Other services provided by the Wigwam Company include UK headhunter (People Wigwam) and exhibition training (manning the stand)